Healthy Parenting Initiative

At the heart of WellPoint's commitment to family health is its "Healthy Parenting" initiative, a multi-faceted education effort to curb child and adolescent obesity, promote active lifestyles and encourage smoking cessation.

Through Healthy Parenting, WellPoint supports communications initiatives that build awareness of health issues, educate populations about risk factors and promote behavior modification. The initiative serves to support the role of health care professionals in educating pediatric patients and families to include prevention, detection, assessment and management.

WellPoint recognizes that one size does not fit all. The Company combines expertise in product design and marketing to create an array of targeted business and philanthropic outreach programs that deliver culturally relevant health care information and services to diverse communities across the country.